creator
UK Government’s Stance on AI and Copyright Ignites Creator Fury Amidst Deepening Economic Threats
The United Kingdom’s vibrant creative sector is facing an unprecedented crisis, with revelations that government ministers have consistently failed to engage with leading artists’ organizations on the critical issue of Artificial Intelligence and copyright. This lack of dialogue comes as new data highlights the severe economic repercussions AI is already inflicting on creators, painting a […]
Social Media Claims Dominance in Digital Advertising as Creator Economy Becomes Institutionalized Core Media Channel
The digital advertising landscape underwent a seismic shift in 2025, as social media officially overtook search to command the largest share of the market, fueled by a professionalized creator economy and a fundamental realignment of brand strategies. According to the latest annual assessment from the Interactive Advertising Bureau (IAB) and PwC, social media advertising expenditures […]