SEO
Viant Bolsters CTV Ad-Tech Suite with $40 Million Acquisition of Attention Measurement Firm TVision Insights
Viant Technology Inc., a leading demand-side platform (DSP) specializing in connected television (CTV) and omnichannel advertising, has officially entered into a definitive agreement to acquire TVision Insights, a pioneer in the field of television attention measurement. The transaction is valued at approximately $40 million, consisting of $22.5 million in cash and $17.5 million in Viant […]
ADWEEK Announces Submissions for 2026 Team Visionary Awards to Celebrate Collaborative Excellence in Marketing and Advertising
The landscape of modern marketing has undergone a radical transformation, shifting from a focus on individual "creative geniuses" to the recognition that sustainable success is the product of collective synergy. In alignment with this industry evolution, ADWEEK has officially opened the call for entries for the 2026 Team Visionary Awards, an annual program designed to […]