bolsters
AppDirect Bolsters B2B Ecosystem Strategy with Strategic Acquisition of Partner Relationship Management Leader PartnerStack
AppDirect, a leading B2B subscription commerce platform, has officially announced the acquisition of PartnerStack, a premier provider of partner relationship management (PRM) and ecosystem orchestration technology. This strategic move is designed to solidify AppDirect’s position as a comprehensive powerhouse in the B2B distribution space, creating a unified environment where companies can manage both direct and […]
Viant Bolsters CTV Ad-Tech Suite with $40 Million Acquisition of Attention Measurement Firm TVision Insights
Viant Technology Inc., a leading demand-side platform (DSP) specializing in connected television (CTV) and omnichannel advertising, has officially entered into a definitive agreement to acquire TVision Insights, a pioneer in the field of television attention measurement. The transaction is valued at approximately $40 million, consisting of $22.5 million in cash and $17.5 million in Viant […]