advertising
Jellyfish Agency Leverages AI-Powered Share of Model Metrics to Transform Programmatic Advertising and Boost Sales for Project Management Institute
The landscape of digital advertising is undergoing a fundamental transformation as artificial intelligence shifts from a creative tool to a central driver of media strategy and execution. Jellyfish, a digital marketing agency under the Brandtech Group umbrella, has introduced a proprietary methodology known as "Share of Model" to redefine how brands measure their influence and […]
Social Media Claims Dominance in Digital Advertising as Creator Economy Becomes Institutionalized Core Media Channel
The digital advertising landscape underwent a seismic shift in 2025, as social media officially overtook search to command the largest share of the market, fueled by a professionalized creator economy and a fundamental realignment of brand strategies. According to the latest annual assessment from the Interactive Advertising Bureau (IAB) and PwC, social media advertising expenditures […]
Casper Returns to Brand Advertising With Dark Humor Campaign Addressing Modern Daymares
Casper Sleep, the company that once redefined the mattress industry through direct-to-consumer innovation and aggressive subway marketing, has officially ended a four-year hiatus from major brand advertising. The company’s return to the airwaves comes via a new campaign titled "Daymares," a series of dark-humor films developed in partnership with the creative agency Orchard. The campaign […]
Amazon Delays Controversial Advertising Payment Policy Following Seller Backlash and Cash Flow Concerns
In a significant reversal following intense pushback from its third-party merchant community, Amazon has announced a delay in the implementation of a new payment policy for its advertising services. The e-commerce giant originally informed a segment of its sellers on April 6, 2026, that it would begin automatically deducting advertising costs from their retail sales […]
ADWEEK Announces Submissions for 2026 Team Visionary Awards to Celebrate Collaborative Excellence in Marketing and Advertising
The landscape of modern marketing has undergone a radical transformation, shifting from a focus on individual "creative geniuses" to the recognition that sustainable success is the product of collective synergy. In alignment with this industry evolution, ADWEEK has officially opened the call for entries for the 2026 Team Visionary Awards, an annual program designed to […]