advertising
Social Media Claims Dominance in Digital Advertising as Creator Economy Becomes Institutionalized Core Media Channel
The digital advertising landscape underwent a seismic shift in 2025, as social media officially overtook search to command the largest share of the market, fueled by a professionalized creator economy and a fundamental realignment of brand strategies. According to the latest annual assessment from the Interactive Advertising Bureau (IAB) and PwC, social media advertising expenditures […]
Casper Returns to Brand Advertising With Dark Humor Campaign Addressing Modern Daymares
Casper Sleep, the company that once redefined the mattress industry through direct-to-consumer innovation and aggressive subway marketing, has officially ended a four-year hiatus from major brand advertising. The company’s return to the airwaves comes via a new campaign titled "Daymares," a series of dark-humor films developed in partnership with the creative agency Orchard. The campaign […]
Amazon Delays Controversial Advertising Payment Policy Following Seller Backlash and Cash Flow Concerns
In a significant reversal following intense pushback from its third-party merchant community, Amazon has announced a delay in the implementation of a new payment policy for its advertising services. The e-commerce giant originally informed a segment of its sellers on April 6, 2026, that it would begin automatically deducting advertising costs from their retail sales […]
