measurement
Albertsons Media Collective Unveils Onsite Incrementality Measurement to Redefine Retail Media Performance Standards
Albertsons Media Collective, the retail media arm of the Boise-based grocery giant, has officially launched a new proprietary measurement solution titled onsite incrementality measurement, designed to provide advertisers with a precise understanding of how digital display advertisements on the company’s platforms translate into genuine sales growth. This initiative marks a significant shift in the retail […]
Viant Bolsters CTV Ad-Tech Suite with $40 Million Acquisition of Attention Measurement Firm TVision Insights
Viant Technology Inc., a leading demand-side platform (DSP) specializing in connected television (CTV) and omnichannel advertising, has officially entered into a definitive agreement to acquire TVision Insights, a pioneer in the field of television attention measurement. The transaction is valued at approximately $40 million, consisting of $22.5 million in cash and $17.5 million in Viant […]