Marketing
Green Mountain Coffee Roasters Launches Thats Green Mountain Good Campaign Featuring New Mascot Bruce the Mountain Goat
Green Mountain Coffee Roasters, a cornerstone brand within the Keurig Dr Pepper (KDP) portfolio, has officially initiated a comprehensive brand refresh titled “That’s Green Mountain Good.” Launched on April 20, the campaign introduces a central figure intended to personify the brand’s values: a green mountain goat named Bruce. This strategic pivot marks a significant departure […]
ADWEEK Opens Nominations for the 2026 Sports Marketing MVPs to Recognize Industry Innovation and Leadership
ADWEEK has officially announced the opening of the nomination window for the 2026 Sports Marketing MVPs, a prestigious annual program designed to honor the most influential figures in the intersection of athletics and brand promotion. As the sports landscape continues to undergo rapid transformation driven by technological integration, evolving fan demographics, and the globalization of […]
E.l.f. Beauty Announces Major Leadership Realignment with Appointment of New President and Chief Marketing Officer Amid Sustained Financial Growth
In a strategic move designed to bolster its global expansion and solidify its position as a dominant force in the beauty industry, E.l.f. Beauty has announced a significant restructuring of its executive leadership team. The company has appointed Kory Marchisotto to the newly created role of President of E.l.f. Brands, while naming industry veteran Oshiya […]
Viant Bolsters CTV Ad-Tech Suite with $40 Million Acquisition of Attention Measurement Firm TVision Insights
Viant Technology Inc., a leading demand-side platform (DSP) specializing in connected television (CTV) and omnichannel advertising, has officially entered into a definitive agreement to acquire TVision Insights, a pioneer in the field of television attention measurement. The transaction is valued at approximately $40 million, consisting of $22.5 million in cash and $17.5 million in Viant […]
ADWEEK Announces Submissions for 2026 Team Visionary Awards to Celebrate Collaborative Excellence in Marketing and Advertising
The landscape of modern marketing has undergone a radical transformation, shifting from a focus on individual "creative geniuses" to the recognition that sustainable success is the product of collective synergy. In alignment with this industry evolution, ADWEEK has officially opened the call for entries for the 2026 Team Visionary Awards, an annual program designed to […]