leverages
Axe Leverages FIFA World Cup 2026 to Drive Gen Z Engagement Through TikTok Sweepstakes and Confidence-Focused Branding
Unilever’s Axe brand has officially launched a high-stakes marketing campaign centered on the FIFA World Cup 2026, aiming to solidify its standing among Gen Z consumers by giving away 82 tickets across seven matches. The initiative, which centers on a TikTok-based sweepstakes, is designed to align the brand with the "social energy" of the world’s […]
Jellyfish Agency Leverages AI-Powered Share of Model Metrics to Transform Programmatic Advertising and Boost Sales for Project Management Institute
The landscape of digital advertising is undergoing a fundamental transformation as artificial intelligence shifts from a creative tool to a central driver of media strategy and execution. Jellyfish, a digital marketing agency under the Brandtech Group umbrella, has introduced a proprietary methodology known as "Share of Model" to redefine how brands measure their influence and […]
Etsy Leverages Artificial Intelligence and Agentic Commerce to Drive Revenue Growth Amid Fluctuating Market Conditions
The global e-commerce landscape is currently undergoing a seismic shift as major players transition from traditional search-based models to sophisticated, AI-driven ecosystems. Etsy, the prominent marketplace for unique and creative goods, has positioned itself at the forefront of this evolution. Despite facing a period where gross merchandise sales (GMS) have seen a decline, the company […]