Growth
Redefining the Modern Agency-Client Partnership Amid Economic Volatility and Artificial Intelligence Integration
In a period marked by rapid technological disruption and fluctuating global economic conditions, the traditional foundations of the advertising industry are undergoing a fundamental transformation. During a recent episode of Adspeak by ADWEEK, recorded during a Brandweek panel, executive editor Alison Weissbrot convened three prominent industry leaders to dissect the shifting dynamics between agencies and […]
Green Mountain Coffee Roasters Launches Thats Green Mountain Good Campaign Featuring New Mascot Bruce the Mountain Goat
Green Mountain Coffee Roasters, a cornerstone brand within the Keurig Dr Pepper (KDP) portfolio, has officially initiated a comprehensive brand refresh titled “That’s Green Mountain Good.” Launched on April 20, the campaign introduces a central figure intended to personify the brand’s values: a green mountain goat named Bruce. This strategic pivot marks a significant departure […]
Analysis of 200 education dept-endorsed school apps finds most are selling BS when it comes to the privacy of children’s data
A groundbreaking study by UNSW researchers has revealed alarming vulnerabilities in the digital tools adopted by Australian schools, exposing a widespread and immediate risk to the privacy and security of underage users. The analysis of nearly 200 educational applications, commonly recommended by schools and education departments, found that a vast majority begin collecting sensitive student […]
Avoid the Spam Folder: Email Deliverability Tips You Can’t Ignore
You’ve invested countless hours crafting compelling subject lines that entice opens, meticulously shaping email copy to resonate with your audience, and meticulously building automation workflows, all culminating in that moment of hitting "send" with quiet confidence. Yet, the crushing reality for many entrepreneurs is that their carefully constructed messages vanish into the abyss of the […]
Viral Video Captures Alleged Racial Profiling and Harassment at Zara Store in Lynwood, Washington
Viral video footage documenting a Black woman being pursued by Zara employees and accused of shoplifting has ignited a firestorm of controversy, raising serious questions about racial profiling and store security practices. The incident, which occurred at a Zara location in Lynwood, Washington, has gained widespread attention on social media platforms, prompting calls for accountability […]
The Shifting Paradigm of E-commerce Acquisition as AI-Referral Traffic Emerges as a High-Intent Growth Channel
The global e-commerce landscape is currently undergoing a transformative shift as artificial intelligence (AI) search and chat platforms evolve from mere novelty tools into powerful engines of customer acquisition. While these channels currently represent a small fraction of total web traffic, recent data suggests that the visitors they do send to retail sites are exceptionally […]
ADWEEK Opens Nominations for the 2026 Sports Marketing MVPs to Recognize Industry Innovation and Leadership
ADWEEK has officially announced the opening of the nomination window for the 2026 Sports Marketing MVPs, a prestigious annual program designed to honor the most influential figures in the intersection of athletics and brand promotion. As the sports landscape continues to undergo rapid transformation driven by technological integration, evolving fan demographics, and the globalization of […]
E.l.f. Beauty Announces Major Leadership Realignment with Appointment of New President and Chief Marketing Officer Amid Sustained Financial Growth
In a strategic move designed to bolster its global expansion and solidify its position as a dominant force in the beauty industry, E.l.f. Beauty has announced a significant restructuring of its executive leadership team. The company has appointed Kory Marchisotto to the newly created role of President of E.l.f. Brands, while naming industry veteran Oshiya […]
Viant Bolsters CTV Ad-Tech Suite with $40 Million Acquisition of Attention Measurement Firm TVision Insights
Viant Technology Inc., a leading demand-side platform (DSP) specializing in connected television (CTV) and omnichannel advertising, has officially entered into a definitive agreement to acquire TVision Insights, a pioneer in the field of television attention measurement. The transaction is valued at approximately $40 million, consisting of $22.5 million in cash and $17.5 million in Viant […]
ADWEEK Announces Submissions for 2026 Team Visionary Awards to Celebrate Collaborative Excellence in Marketing and Advertising
The landscape of modern marketing has undergone a radical transformation, shifting from a focus on individual "creative geniuses" to the recognition that sustainable success is the product of collective synergy. In alignment with this industry evolution, ADWEEK has officially opened the call for entries for the 2026 Team Visionary Awards, an annual program designed to […]