testing
StackAdapt Partners with OpenAI to Launch Exclusive Ad Testing Pilot Within ChatGPT Interface
StackAdapt, a leading independent demand-side platform (DSP), has begun a strategic initiative to integrate advertising directly into the ChatGPT interface through a specialized partnership with OpenAI. According to a confidential pitch deck titled “OpenAI x StackAdapt Limited Pilot Program,” which was distributed to a select group of high-volume media buyers on March 27, 2024, the […]
Why You Should Always Be A/B Testing (And How to Do it Well)
The digital marketing landscape is in constant flux, a dynamic environment where yesterday’s winning strategies can quickly become tomorrow’s underperformers. This perpetual evolution means that businesses, regardless of their size or industry, cannot afford to operate on assumptions. The core principle of A/B testing, a method of comparing two versions of a webpage, app, or […]