channel
Brother UK Appoints New Commercial Chief to Drive Channel Growth Amid Strategic Shake-up
Brother UK has announced the strategic appointment of Mike Brown as its new Business Manager for the specialist print division, a move signaling a significant push for fresh channel growth across the United Kingdom. This appointment underscores Brother UK’s commitment to enhancing its partner ecosystem and strengthening its market presence in the competitive business technology […]
Social Media Claims Dominance in Digital Advertising as Creator Economy Becomes Institutionalized Core Media Channel
The digital advertising landscape underwent a seismic shift in 2025, as social media officially overtook search to command the largest share of the market, fueled by a professionalized creator economy and a fundamental realignment of brand strategies. According to the latest annual assessment from the Interactive Advertising Bureau (IAB) and PwC, social media advertising expenditures […]
The Shifting Paradigm of E-commerce Acquisition as AI-Referral Traffic Emerges as a High-Intent Growth Channel
The global e-commerce landscape is currently undergoing a transformative shift as artificial intelligence (AI) search and chat platforms evolve from mere novelty tools into powerful engines of customer acquisition. While these channels currently represent a small fraction of total web traffic, recent data suggests that the visitors they do send to retail sites are exceptionally […]