channel
The IT Channel Stands at the Precipice of an AI-Driven Transformation, Shifting from Hype to Tangible Reality
The global information technology channel has navigated a tumultuous year, swept along by the exhilarating, yet often unpredictable, currents of artificial intelligence hype. However, according to Dermot McCann, Executive Vice President and General Manager for EMEA and APAC at Kaseya, the industry is now decisively crossing the threshold from mere speculation into a tangible, living, […]
Brother UK Appoints New Commercial Chief to Drive Channel Growth Amid Strategic Shake-up
Brother UK has announced the strategic appointment of Mike Brown as its new Business Manager for the specialist print division, a move signaling a significant push for fresh channel growth across the United Kingdom. This appointment underscores Brother UK’s commitment to enhancing its partner ecosystem and strengthening its market presence in the competitive business technology […]
Social Media Claims Dominance in Digital Advertising as Creator Economy Becomes Institutionalized Core Media Channel
The digital advertising landscape underwent a seismic shift in 2025, as social media officially overtook search to command the largest share of the market, fueled by a professionalized creator economy and a fundamental realignment of brand strategies. According to the latest annual assessment from the Interactive Advertising Bureau (IAB) and PwC, social media advertising expenditures […]
