21 Apr, 2026
16 mins read

The Distribution Dilemma: Why Groundbreaking Proptech Struggles to Reach Consumers and Reshape Real Estate

Every few years, the real estate industry experiences a surge of excitement surrounding a new wave of technology poised to revolutionize its fundamental processes. This cyclical enthusiasm typically sees investors channeling substantial capital into startups, founders articulating ambitious visions of rebuilding the housing transaction from the ground up, and the term "proptech" – or property […]