9 mins read

The Superpower of Strategic Indifference: How Deliberate Neglect Fuels Breakthroughs

When Steve Jobs made his momentous return to Apple in 1997, the company was teetering on the precipice of obsolescence. Decades of ambitious expansion had resulted in a sprawling, unfocused product catalog that confused consumers and drained valuable resources. In his initial year back at the helm, Jobs enacted a decision that, at the time, […]

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