agency
Jellyfish Agency Leverages AI-Powered Share of Model Metrics to Transform Programmatic Advertising and Boost Sales for Project Management Institute
The landscape of digital advertising is undergoing a fundamental transformation as artificial intelligence shifts from a creative tool to a central driver of media strategy and execution. Jellyfish, a digital marketing agency under the Brandtech Group umbrella, has introduced a proprietary methodology known as "Share of Model" to redefine how brands measure their influence and […]
The Crucial Distinction: Why "Agency" Not "Autonomy" Defines AI’s True Potential and Perils
The relentless march of artificial intelligence (AI) is no longer a distant theoretical concept; it is a present reality reshaping the very fabric of our existence. From whispers of job displacement to profound concerns about economic stability and the integrity of democratic processes, the potential impact of AI is a subject of constant, often anxious, […]
Adobe CX Enterprise Marks a New Era for Agentic AI in Global Agency Ecosystems
Adobe has officially unveiled Adobe CX Enterprise, a comprehensive agentic AI platform designed to standardize and streamline how global marketing agencies and enterprises manage the customer lifecycle. The announcement, made on April 20, 2026, signals a major shift in the advertising and marketing industry as powerhouse holding companies including Omnicom, Publicis, and WPP have moved […]
Redefining the Modern Agency-Client Partnership Amid Economic Volatility and Artificial Intelligence Integration
In a period marked by rapid technological disruption and fluctuating global economic conditions, the traditional foundations of the advertising industry are undergoing a fundamental transformation. During a recent episode of Adspeak by ADWEEK, recorded during a Brandweek panel, executive editor Alison Weissbrot convened three prominent industry leaders to dissect the shifting dynamics between agencies and […]